GUCCI STYLE do is have an accent

The case of APP - Gucci brand -- "do a tone of APP"

[GUCCI STYLE] from the GUCCI STYLE APP Gucci first, then laid by SNS as the base to create a new digital marketing mode, from the instant shopping iPad magazine, GucciFacebook interaction to label the new, and then to the YouTube channel, the Gucci with new tools, new platform and increasing concentration of content creation strategy, continue to expand the digital exploration frontiers. Its input is absolutely luxury brands have no predecessors after No.

In November 3, 2013, Milan, Gucci readily launched the second phase of iPad, iPhone exclusive interactive shopping magazine "GUCCI STYLE". The application has been implemented since August last year, issued more than 7500000 updates and 3000000 downloads, and once by the iTunes Britain as "a week the most heat application".

The latest Gucci autumn and winter content has been updated on-line, this update is after the Gucci published the first generation of iPhone application program two years later, in the digital experience and a pioneering move. As a kind of fashion magazine, "GUCCI STYLE" followed the seasonal trend, constantly bring forth the new through the old, to ensure that users achieve sustained fresh fashion experience. The first time ever, the user will be able to navigate through the App digital GUCCI flagship store and purchased through iPad.

GUCCI STYLE core idea: let users become the protagonist of feel the ultimate experience

Creative director Frida Giannini to the internal features to attract users and personally selected GUCCI products to create the ultimate experience. The user will become the protagonist, slide the fingertips and skilled in the operation of a new generation of technology, through an array of interactive content:

* men and women fashion watch -- the latest early autumn series through user interaction with the model's experience becomes true to life likeness, like going shopping.

* how to wear -- Frida Giannini will share their personal experiences in autumn dress.

* new La Dolce Vita 500 by Gucci expansion -- driving from Rome to Turin through Italy trip - highlight, drink, eat sleep, wear beautiful fashion life.

* access Viny1 series -- Frida Giannini sampling unveiled its retro viny1 series.

* -- Gucci artisans will show in the production of bamboo bag is behind the craft process.

* across the success -- equestrian horsewoman ranked first in the world, Edwina Alexander will be Gucci equestrian spirit of life.

* it is free